Magnetic 3D

Magnetic 3D Swings for the Fences at SEAT 2013

Posted by Tom Zerega on Aug 5, 2013
Tom Zerega

Topics: Glasses-Free 3D, 3D Content, 3D Displays, Digital Signage, Autostereoscopic, Experiential Marketing

Magnetic 3D Swings for the Fences at SEAT 2013

Magnetic 3D Elevates Fan Engagement With Glasses-Free 3D at the Sports and Entertainment Alliance in Technology Conference

NEW YORK, NY - AUGUST 05, 2013

Magnetic 3D, the industry leader in autostereoscopic, “glasses-free” 3D displays and digital signage solutions, today announced its upcoming presence at the Sports and Entertainment Alliance in Technology (SEAT) 2013 Conference, being held August 4 - August 7 in Kansas City, Missouri.

In addition to providing multiple glasses-free 3D displays for the event, Magnetic 3D will also produce SEAT-branded 3D environments to house the screens. On display in all three of the conference rooms, the content includes glasses-free 3D visualizations of event-related information shared via Twitter, being displayed and updated in real-time. Attendees will not only be able to see what others are saying about the event on Twitter, but will also be encouraged to use the conference’s designated hashtag, “#SEAT2013,” in order to see their own tweets come alive with eye-catching glasses-free 3D graphics.

Having deployed successful glasses-free 3D campaigns at the 2010 Pro Bowl and two of the last four Super Bowls (XLIV and XLVII), Magnetic 3D is already familiar with accommodating the sports and entertainment industry. In early 2013, Magnetic 3D provided NFL Ticket Exchange® by Ticketmaster with five autostereoscopic displays and several pieces of custom content to be used at the 21st NFL Experience, a week-long event commemorating Super Bowl XLVII. Magnetic 3D also created for the event two custom glasses-free 3D feeds which, like the one crafted for SEAT, displayed and updated information in real-time. One feed was directly connected to Twitter and displayed event-related tweets; the other was linked to the website of NFL Ticket Exchange® and provided fans with current, up-to-the-minute information regarding fluctuations in Super Bowl ticket prices and availability, all in 3D.

As part of one of SEAT’s many in-depth panel discussions at the 2013 conference, Magnetic 3D COO Michael Dorin will weigh in on how teams/venues can use glasses-free 3D technology to elevate engagement and the in-stadium fan experience. Dorin’s session is open to all and begins at 1:20 p.m. on Tuesday, August 6, in the New York Conference Room at the Sheraton Kansas City Hotel.

“We are happy to provide real-time Twitter feeds in 3D, and I am personally honored to be part of a panel discussion at this year’s SEAT Conference,” said Dorin. “SEAT fosters a strong sense of community. Each and every attendee is truly dedicated to improving the overall integrity of the sports and entertainment industry. We look forward to sharing how our next-generation technology can contribute to the community and help advance the fan experience of tomorrow.”

About Magnetic 3D
Headquartered in New York City, Magnetic 3D ( designs and produces industry-leading, end-to-end autostereoscopic 3D display solutions, digital media and creative services. Magnetic 3D’s proprietary Enabl3D™ technology modifies flat panel displays, enabling them to show high-definition 3D video content without the need for special eyewear. This process provides audiences with a realistic visual experience that includes both captivating off-screen “pop” and the immersive perception of depth on what would otherwise be a flat display. The company focuses on exceeding clients’ 2D expectations by delivering the highest-quality glasses-free 3D visual experience in retail digital signage, gaming, hospitality, movie theaters, casinos, hotels and other public venues.