Magnetic 3D

Joins Ericsson at 2014 International CES

Posted by Tom Zerega on Jan 8, 2014
Tom Zerega

Topics: Glasses-Free 3D, 3D Content, 3D Displays, Digital Signage, Autostereoscopic, Experiential Marketing

Magnetic 3D Joins Ericsson at 2014 International CES

Magnetic 3D Provides Ericsson with Glasses-Free 3D Technology for 2014 International Consumer Electronics Show


Magnetic 3D, the industry leader in glasses-free 3D solutions, today announced that it will provide Ericsson with glasses-free 3D technology at the 2014 International CES, taking place January 7-10 at the Las Vegas Convention Center. In booth #13638 of the Central Hall, Ericsson will present a multimedia experience, demonstrating the seamless interactivity across the company’s latest products and technology. Among the company’s newest developments on display will be the integration of mobile connectivity with Magnetic 3D’s glasses-free 3D technology.

“Leading the way with solutions and innovations, especially with respect to mobile engagement, Ericsson continues to demonstrate its commitment to embracing emerging technologies with the adoption of glasses-free 3D,” said Michael Dorin, COO of Magnetic 3D. “We are honored to join Ericsson at CES as they continue to develop a connected world full of innovative technology.”

In a zone of the booth, Ericsson will demonstrate the concept of interaction between mobile devices and 3D digital signage. In addition to supplying the 3D display for the demonstration, Magnetic 3D produced custom, glasses-free 3D content.

“In today’s world, consumers expect greater compatibility of multimedia content across various platforms,” said Tom Zerega, founder and CEO of Magnetic 3D. “We are thrilled to be working with Ericsson to demonstrate how media can seamlessly extend from mobile devices to our glasses-free 3D solutions.  It’s an exciting evolution that will be on display at CES 2014.”

Representatives from Magnetic 3D will be available in Ericsson’s booth to greet visitors, answer questions, and discuss the state of the art of glasses-free 3D technology.

About Magnetic 3D
Headquartered in New York City, Magnetic 3D ( designs and produces industry-leading, end-to-end, autostereoscopic (glasses-free 3D) solutions. Magnetic 3D’s proprietary Enabl3D™ technology modifies flat-panel displays, enabling them to show high-definition 3D video content without the need for special eyewear. This process provides audiences with a realistic visual experience that includes both captivating off-screen “pop” and the immersive perception of depth on what would otherwise be a flat display. The company focuses on exceeding clients’ 2D expectations by delivering the highest-quality glasses-free 3D visual experience in retail digital signage, gaming, hospitality, movie theaters, casinos, hotels and other public venues.

About Ericsson
Ericsson is a world-leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us to study, work and live our lives more freely, in sustainable societies around the world.

Our offering compromises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today, 40 percent of the world’s mobile traffic goes through Ericsson networks, and we can support customers’ networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180 countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2012, the company’s net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

About CES
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203-billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed.