Magnetic 3D

Glasses-Free 3D Video Walls at ASCO 2015

Posted by Tom Zerega on Jun 24, 2015
Tom Zerega

Topics: Glasses-Free 3D, 3D Content, 3D Displays, Digital Signage, Autostereoscopic, Empreza, Experiential Marketing

Major Biotech Company Utilizes Glasses-Free 3D Video Walls at ASCO 2015

Magnetic 3D Supplies Two Glasses-Free 3D Video Walls and Creative Services to Major Biotechnology Company at the 51st American Society of Clinical Oncology (ASCO) Annual Meeting

NEW YORK, NY - JUNE 24, 2015

Magnetic 3D, the industry leader in autostereoscopic “glasses-free” 3D displays and digital signage solutions, today announced that its glasses-free 3D video walls and creative services were utilized by a major biotechnology company at the 2015 American Society of Clinical Oncology (ASCO) Annual Meeting from May 29 to June 2. The 51st Annual Meeting was held at the sprawling McCormick Place in Chicago, Illinois, where 30,000 attendees from more than 100 countries came to learn and network with more than 500 companies. The theme for the 2015 Annual Meeting was “Illumination and Innovation: Transforming Data into Learning”.

The ASCO Annual Meeting is the premier educational and scientific event in the oncology community, highlighting the most advanced treatments, products, and services in cancer care. The Annual Meeting brings together oncology professionals from around the world. Education sessions feature world-renowned faculty discussing state-of-the-art treatment modalities, new therapies, and ongoing controversies in the field. Science sessions present the latest ground-breaking research in oral and poster format.

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The exhibiting company selected two of Magnetic 3D’s 1x2 glasses-free 3D video walls to flank their 40x40 foot booth and educate visitors on the mechanism of action of their innovative targeted therapy that delivers a highly potent anticancer agent to cancer cells. Working in cooperation with the company’s marketing agency and director of scientific affairs, Magnetic 3D created custom autostereoscopic video wall content to clearly communicate this complex medical process.

Magnetic 3D’s glasses-free 3D video walls have been made possible through the release of the company’s all new super narrow bezel 46” LCD product line that was purpose-built from the ground up for Glasses-Free 3D. The new monitors feature the latest in Direct LED backlit LCD technology, a new state-of-the-art 3D lens design, and a custom bezel of just 5.9mm to maximize the 3D experience.

“Visitors to today’s trade shows and exhibitions expect a dynamic experience that attracts, engages, and entertains,” said Michael Dorin, Chief Operating Officer at Magnetic 3D. “Exhibitors are relying more heavily on the use of professional AV technology to set them apart from the crowd. Glasses-free 3D consistently wows attendees with technology they have probably never seen before and literally stops them in their tracks. This innovative technology has also been proven to communicate on a deeper level, providing greater retention and recall of displayed messaging.”

About Magnetic 3D
Headquartered in New York City, Magnetic 3D ( designs and produces industry-leading, end-to-end, autostereoscopic (glasses-free 3D) solutions. Magnetic 3D’s proprietary Enabl3D™ technology modifies flat-panel displays, enabling them to show high-definition 3D video content without the need for special eyewear. This process provides audiences with a realistic visual experience that includes both captivating off-screen “pop” and the immersive perception of depth on what would otherwise be a flat display. The company focuses on exceeding clients’ 2D expectations by delivering the highest-quality glasses-free 3D visual experience in retail digital signage, gaming, hospitality, movie theaters, casinos, hotels and other public venues.

About ASCO
Founded in 1964, the American Society of Clinical Oncology (ASCO) is the world’s leading professional organization representing physicians who care for people with cancer. With more than 35,000 members, ASCO is committed to improving cancer care through scientific meetings, educational programs and peer-reviewed journals. ASCO is supported by its affiliate organization, the Conquer Cancer Foundation, which funds ground-breaking research and programs that make a tangible difference in the lives of people with cancer. For ASCO information and resources, visit Patient-oriented cancer information is available at