Magnetic 3D

Display with Real-Time 3D Conversion Launch

Posted by Tom Zerega on Oct 21, 2014
Tom Zerega

Topics: Glasses-Free 3D, 3D Displays

Magnetic 3D Launches Display Product Line with 3D Conversion Capabilities

Magnetic 3D Introduces New Glasses-Free 3D Displays that Automatically Convert from Stereo 3D in Real-Time


Magnetic 3D, the industry leader in autostereoscopic, “glasses-free 3D” solutions, today announced the official launch of its Wildfire3D™ display line, which includes embedded hardware that automatically converts stereo 3D (side-by-side) content into glasses-free 3D in real-time.

“Content creators accustomed to using 3D glasses can now harness the power of our Wildfire3D™ displays and see their work in real-time without having to change workflow, learn new tools, install any special plug-ins, and of course, most importantly, do so without having to wear 3D glasses,“ said Tom Zerega, the Company’s CEO and Founder. “Equally exciting is the opportunity for developers across a wide variety of industries to become engaged with glasses-free 3D for the first time, since Wildfire3D™ accepts a stereoscopic output from virtually any 3D-enabled application - from visualization and gaming to live video - in the popular format.”

Wildfire3D™ represents the cutting-edge of multi-view autostereoscopic technology available on the market today. This innovative solution contains a circuit board that, when activated, automatically converts side-by-side stereo 3D content into Magnetic 3D’s proprietary multi-view glasses-free 3D format, called E3D™. The technology not only simplifies multi-view workflow but also opens up the glasses-free 3D delivery pipeline to all applications that can output in the side-by-side format, enabling a massive library of existing stereoscopic 3D content to be seen without glasses for the very first time.

“The official launch of Wildfire3D™ marks a major milestone”, said Michael Dorin, COO of Magnetic 3D, “I’ve had the pleasure of demonstrating this technology in beta to select clients and partners over the last 12 months and the reactions were priceless. Wildfire3D™ literally takes the glasses out of the equation for virtually any 3D software, content, or application. In addition, the technology provides a nearly seamless viewing experience from anywhere in the room… and it’s great for watching 3D movies.”

The launch represents the culmination of a company-wide effort to offer 3D solutions to a broader range of industries that extend beyond digital signage. Any industry that uses 3D can now take full advantage of glasses-free 3D. The technology was recently featured by the New York Stereoscopic Association at the Holocenter on Governor's Island in New York. Magnetic 3D has already provided Wildfire3D™ displays for military, medical, pro-AV, broadcast, simulcast and entertainment applications.

To celebrate the launch of Wildfire3D™, the company offered the first 25 units off the production line at a special introductory price to its valued clients and authorized dealers through a limited email marketing campaign. In connection with the public announcement of the launch, Magnetic 3D is extending that same offer to end customers, systems integrators, distributors, and other affiliates, and is encouraging them to secure displays while supplies last.

“We look forward to providing our glasses-free 3D technology to several new verticals through the use of Wildfire3D™,” said Tom Zerega, “Adding value to the 3D production chain and seeing the adoption of our technology across new applications is our main goal, but we are mostly excited that users of Wildfire3D™ will finally be able to ditch those 3D glasses.”

About Magnetic 3D
Headquartered in New York City, Magnetic 3D ( designs and produces industry-leading, end-to-end, autostereoscopic (glasses-free 3D) solutions. Magnetic 3D’s proprietary Enabl3D™ technology modifies flat-panel displays, enabling them to show high-definition 3D video content without the need for special eyewear. This process provides audiences with a realistic visual experience that includes both captivating off-screen “pop” and the immersive perception of depth on what would otherwise be a flat display. The company focuses on exceeding clients’ 2D expectations by delivering the highest-quality glasses-free 3D visual experience in retail digital signage, gaming, hospitality, movie theaters, casinos, hotels and other public venues.