Magnetic 3D Joins Digital Place Based Advertising Association
Glasses-Free 3D Solutions Company Joins DPAA and is a Sponsor of the 2016 Video Everywhere Summit
NEW YORK, NY - OCTOBER 25, 2016
The Digital Place Based Advertising Association (DPAA) announced today that Magnetic 3D has joined the rapidly growing association and will be a sponsor of its annual Video Everywhere Summit, which will be held this year on October 27 at the Roosevelt Hotel in New York City. The Summit will bring together more than 700 delegates representing brands, agencies, digital place-based networks, ad-tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the leading event dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.
Magnetic 3D, the industry leader in glasses-free 3D solutions, has developed proprietary technology that modifies flat-panel displays, enabling them to show high-definition 3D still and video content without the need for special eyewear. The company will be showcasing its 3D displays at the event as a next-generation media platform for digital-out-of-home advertisers. Magnetic 3D’s glasses-free 3D technology has been proven to deliver an unparalleled level of engagement for major events and experiential marketing campaigns including TedX Wall Street, IBM Smarter Commerce, and the Super Bowl. Featured brands have realized triple digital sales growth in various point-of-sale applications. The company is building an experiential media platform for agencies, buyers, and brands to produce new and immersive 3D ads for out-of-home that integrates with Virtual Reality, Augmented Reality, Interactive, and Mobile Advertising.
"A rapidly increasing number of marketers are turning to digital place-based screens because of their ability to engage consumers on the go, and now Magnetic 3D is taking this engagement to a whole other level by transforming screens to stunning 3D," said Barry Frey, President & CEO of DPAA. "When you add glasses-free 3D to a video screen that already offers geofencing, visual recognition, mobile retargeting and relevant, targeted content, it creates an incredibly powerful vehicle for advertisers to extend the reach of their video media budgets."
Membership in DPAA encompasses numerous benefits, including admission to quarterly "mini summit" meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
“We are proud to be associated with the DPAA, whose growth and accomplishments we have admired for quite some time,” said Don Mathison, Executive Vice President of Strategic Partnerships for Magnetic 3D. “We are already working alongside Barry’s team to put our immersive glasses-free 3D technology into the spotlight while building further recognition and relationships for our company. It’s great to be working with the DPAA to do our part to move the industry ahead and look forward to connecting with innovative brands.”
About Magnetic 3D
Headquartered in New York City, Magnetic 3D (http://www.magnetic3d.com) designs and produces industry-leading, end-to-end, autostereoscopic (glasses-free 3D) solutions. Magnetic 3D’s proprietary Enabl3D™ technology modifies flat-panel displays, enabling them to show high-definition 3D video content without the need for special eyewear. This process provides audiences with a realistic visual experience that includes both captivating off-screen “pop” and the immersive perception of depth on what would otherwise be a flat display. The company focuses on exceeding clients’ 2D expectations by delivering the highest-quality glasses-free 3D visual experience in retail digital signage, gaming, hospitality, movie theaters, casinos, hotels and other public venues.
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the "video everywhere" ecosystem. The DPAA fosters collaboration between agencies and the digital out of home community providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA's annual Video Everywhere Summit brings together 700+ delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2016 Video Everywhere Summit will be held on October 27 in New York. The DPAA is a Video Everywhere Association™.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC